Rock Regeneration

from their highly acclaimed and dynamic debut album “Too Hot To Handle”

Vibrant, head turning and attention grabbing rockers The Now release their new single and video “Special Kind of Stupid” from their highly acclaimed and dynamic debut album ‘Too Hot To Handle’ available now on CD/vinyl and all digital platforms via Trew Music. On the theme of the song the band reveal “It’s about a friend’s ex-girlfriend who was brazenly cheating on him in our home town. She was spending his money to go out on dates with other men, so we had to drag him out and help him get back on his feet after the embarrassment of what happened. We’re sure it’s happened to plenty of other people too!”

The scintillating debut album was released in March this year and is by no means a one-trick-pony delighting fans, gaining new ones and received stellar reviews across the board; Metaltalk enthused “Great songs, intelligent writing, intuitive production.”, Emerging Rock Bands identified “They genuinely do sound different to everyone else”, Metalplanet Music stated “One of THE best releases of 2024” and Overtone exclaimed “An incredible album, 9.5/10.”

Hailing from South Wales UK, their kinetic energy ensures that not only will you see one of the best shows around, there’s a place for you to escape the mundane fallacies of day to day life and to be part of something bigger than you can imagine. Their hooky, instantly relatable music has been featured as a Planet Rock Track of The Week, on ITV, BBC Radio 2 Johnnie Walker Show and Sky Sports to name a few. The stunning debut was recorded at the highly renowned Real World Studios and produced by Grammy Award winning Oli Jacobs, (Peter Gabriel, The 1975).

Having supported Reef, Florence Black and shared the stage with heroes in Placebo, Noel Gallagher, Frank Carter and The Rattlesnakes, in addition to a rapturous reception at The Isle of Wight Festival and a fantastic ovation at Planet Rockstock they are on a mission to leave no head left unturned. 2024 is proving to be a busy year having played two special sold out shows opening for the legendary UK band Feeder after being hand-picked by the band. This was followed by a roof-raising performance at Station 18 Festival Swansea and being invited to play the main stage at the inaugural Rising Festival in Staffordshire amongst an eclectic line up. The band next play a special show at Karma Sanctum Soho London September 25 to showcase their debut album and venture north to District Liverpool October 25 with tickets on sale now.

“We believe “Too Hot To Handle” really showcases our diverse range of writing and sound, we’re not to be pigeonholed into one way stylistically! Ultimately you can be who you want to be, make the music you believe in and you shouldn’t care what anyone says about what you choose to do in life as it’s simply too short.” Join The Now and live in the moment.

Links
https://www.thenowuk.com
https://www.facebook.com/TheNowUk